The Double Denim Dilemma: How to Wear It with Confidence

Learn about the history and evolution of double denim, famous celebrity looks, and tips for styling this classic trend in our expert blog.

Looking to sport a bold and daring look? Look no further than the double denim trend! Double denim, also known as the “Canadian tuxedo,” is a style that has been around for decades, but has recently made a major comeback in the fashion world.

Not sure how to pull off the look without looking like a cowboy or a pop star from the ’90s? Fear not, because we’ve got you covered! In this blog post, we’ll give you the lowdown on how to rock double denim like a pro. From choosing the right pieces to nailing the perfect fit, we’ll have you looking effortlessly cool in no time. So grab your favourite denim jacket and jeans, and let’s get started! 

Through the ages: 

The trend first emerged in the 1950s, when denim jeans became a popular choice for working-class men in the United States. At the time, denim jackets were also a common workwear staple, worn by miners and railroad workers for their durability and functionality.

However, it wasn’t until the 1970s that the double denim look truly took off, thanks in part to the popularity of Western films and country music. Icons like John Wayne and Elvis Presley were often seen sporting the style, which helped to popularise it among the masses.

By the 1980s, double denim had become a full-blown fashion trend, with designers and brands like Calvin Klein and Levi’s releasing collections featuring the style. However, the trend eventually fell out of favour in the 1990s, as grunge and minimalist fashion took over. The double denim look was often paired with band t-shirts, Converse sneakers, and chokers for a rebellious vibe. As the decade progressed, the trend became more exaggerated, with oversized denim jackets and baggy jeans becoming the norm.

In the early 00s, double denim took on a more polished look, with pop stars like Britney Spears and Justin Timberlake sporting matching denim outfits on the red carpet. This look became known as the “denim couple” trend and was often seen in music videos and magazine shoots.

However, as the decade progressed, double denim fell out of favour once again, with more streamlined and minimalist looks taking over. It wasn’t until the 2010s that the trend began to make a comeback, with a renewed focus on vintage-inspired styles and creative layering techniques.

Fast forward to today, and double denim has once again become a go-to style for fashion-conscious individuals. The trend has been embraced by celebrities and influencers alike, with new takes on the look appearing on runways and in street style around the world. Whether you’re looking to channel a vintage vibe or create a modern twist on the trend, there’s no denying the enduring appeal of double denim. 

Who’s been wearing double denim? 

Over the years, many celebrities have been known to embrace the double denim trend. One of the most iconic examples is Britney Spears and Justin Timberlake, who famously wore matching head-to-toe denim outfits at the 2001 American Music Awards.

More recently, stars like Rihanna, Gigi Hadid, and Kendall Jenner have been spotted rocking double denim looks. Rihanna has been known to wear denim on denim in unexpected ways, like pairing a denim skirt with a denim jacket and thigh-high boots.

Supermodel Gigi Hadid is also a fan of the trend, often seen wearing double denim in street style looks. She has been known to wear denim jackets with jeans, as well as mixing and matching different washes and textures for a more eclectic vibe.

Kendall Jenner has also embraced the double denim look, often pairing a denim jacket with high-waisted jeans for a retro-inspired look. She has been seen wearing both fitted and oversized denim jackets, depending on the occasion.

Other celebrities who have been known to rock double denim include Beyonce, Kanye West, Hailey Bieber, and Cara Delevingne. From grunge-inspired outfits to polished red carpet looks, there’s no denying the versatility of the double denim trend. 

Why do some call it a “Canadian Tuxedo”? 

The term “Canadian tuxedo” is said to have originated in the 1950s, when American singer Bing Crosby was denied entry into a hotel in Vancouver, Canada for wearing a denim-on-denim outfit. Levi Strauss, the company that popularised denim, then made a custom denim tuxedo jacket for Bing Crosby as a joke.

However, it wasn’t until the 70s that the term “Canadian tuxedo” became popularized. In 1974, the American designer Ralph Lauren showcased a full denim collection, including a denim suit that resembled a tuxedo. Some say that the term “Canadian tuxedo” was coined by American newspaper columnists who thought that Canadians, particularly those in rural areas, often wore a lot of denim, hence the term “Canadian” being applied to the outfit. Whatever the origin, the term has stuck and is still used today to refer to the denim-on-denim look.

Styling your own double denim outfit: 

Double denim can be a tricky trend to pull off, but with the right styling tips, you can rock the look with confidence. Here are some key tips for wearing double denim in the modern era:

  • Mix and match washes: When it comes to double denim, it’s important to mix and match different washes and textures for a more dynamic look. For example, you might pair a light-wash denim jacket with darker jeans or a distressed denim skirt with a classic denim shirt.
  • Experiment with layering: Double denim doesn’t have to mean wearing a denim jacket and jeans together. Try layering a denim jacket over a dress or jumpsuit for a more unexpected take on the trend.
  • Play with proportions: To keep your double denim outfit from looking too heavy, it’s important to play with proportions. If you’re wearing a fitted denim jacket, pair it with wide-leg jeans or culottes. If you’re wearing baggy jeans, try a cropped denim jacket to balance out the look.
  • Accessorise wisely: When it comes to accessories, less is often more when wearing double denim. Try pairing your outfit with simple sneakers or ankle boots, and consider adding a statement belt or piece of jewellery for a pop of interest.
  • Be confident: Above all, the key to pulling off double denim is confidence. If you’re feeling unsure about the trend, start by pairing a denim jacket with jeans in the same wash. Once you feel comfortable with the look, experiment with different combinations and have fun with your style! 

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In conclusion, double denim has come a long way since its humble beginnings as a practical workwear staple. From the grunge-inspired looks of the 90s to the polished red carpet outfits of the 00s and beyond, this versatile trend has proven to be a timeless classic. Whether you’re mixing and matching washes, experimenting with layering, or playing with proportions, there’s no shortage of ways to rock the double denim look in the modern era. So embrace your inner cowboy or cowgirl, and have fun with this playful and enduring trend! 

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