Ninety Percent

Discover the conscious and contemporary collection of sustainable womenswear by Ninety Percent at Accent Clothing. Founded in London in 2018, Ninety Percent was born out of the deep friendship between Para Hamilton and Shafiq Hassan. Rooted in their revolutionary spirit of care, the brand has made a remarkable promise to share 90% of their profits among their dedicated team and the causes that are dear to their hearts.

At Ninety Percent, style and sustainability go hand in hand. The brand offers a thoughtfully curated range of trousers, tops, and dresses that embody a modern aesthetic while prioritizing ethical practices and materials. Each garment is designed with meticulous attention to detail, ensuring both fashion-forward silhouettes and a positive impact on the environment.

By choosing Ninety Percent, you are making a conscious decision to support a brand that values transparency and social responsibility. With their commitment to sharing profits and supporting meaningful causes, Ninety Percent aims to create a more equitable and sustainable fashion industry.